Case Study
Nine days from spreadsheet to first partner payment
Nine days from spreadsheet to first partner payment
Nine days from spreadsheet to first partner payment
Nine days from spreadsheet to first partner payment
The Maverick Lab went live without an implementation project, then began creating partner records through an AI workflow running against live data.
The Maverick Lab went live without an implementation project, then began creating partner records through an AI workflow running against live data.
The Maverick Lab went live without an implementation project, then began creating partner records through an AI workflow running against live data.
The Maverick Lab went live without an implementation project, then began creating partner records through an AI workflow running against live data.
9 days
9 days
9 days
9 days
from account created to first payment run
from account created to first payment run
3 → 75
3 → 75
3 → 75
3 → 75
referrals logged per month
referrals logged per month
54 of 56
54 of 56
54 of 56
54 of 56
AI-drafted referrals converted to live records
AI-drafted referrals converted to live records
44%
44%
44%
44%
of partner contacts logged in—all active in 90 days
of partner contacts logged in—all active in 90 days
The Client
A small team running a real partner program
A small team running a real partner program
A small team running a real partner program
A small team running a real partner program
The Maverick Lab’s partner team is small enough that every hour spent on admin is an hour not spent on partners.
The Maverick Lab’s partner team is small enough that every hour spent on admin is an hour not spent on partners.
The Maverick Lab’s partner team is small enough that every hour spent on admin is an hour not spent on partners.
The Maverick Lab’s partner team is small enough that every hour spent on admin is an hour not spent on partners.
That constraint shapes everything. A program this size cannot absorb a three-month implementation or carry an operations hire whose job is calculating commissions. The software has to work without adding headcount.
That constraint shapes everything. A program this size cannot absorb a three-month implementation or carry an operations hire whose job is calculating commissions. The software has to work without adding headcount.
That constraint shapes everything. A program this size cannot absorb a three-month implementation or carry an operations hire whose job is calculating commissions. The software has to work without adding headcount.
The Challenge
The spreadsheet was not wrong, it was incomplete
The spreadsheet was not wrong, it was incomplete
The spreadsheet was not wrong, it was incomplete
The spreadsheet was not wrong, it was incomplete
Deals were happening constantly; the spreadsheet simply caught a fraction of them.
Deals were happening constantly; the spreadsheet simply caught a fraction of them.
Deals were happening constantly; the spreadsheet simply caught a fraction of them.
Deals were happening constantly; the spreadsheet simply caught a fraction of them.
The program was mostly invisible
The program was mostly invisible
The program was mostly invisible
The program was mostly invisible
Across roughly two years, 72 referrals were recorded. Nobody stops in the middle of a conversation to open a spreadsheet and add a row, which meant most of the program went unrecorded—and therefore unmanaged.
Across roughly two years, 72 referrals were recorded. Nobody stops in the middle of a conversation to open a spreadsheet and add a row, which meant most of the program went unrecorded—and therefore unmanaged.
Across roughly two years, 72 referrals were recorded. Nobody stops in the middle of a conversation to open a spreadsheet and add a row, which meant most of the program went unrecorded—and therefore unmanaged.
A program you cannot see is one you cannot manage, reward accurately, or defend in a budget conversation.
A program you cannot see is one you cannot manage, reward accurately, or defend in a budget conversation.
A program you cannot see is one you cannot manage, reward accurately, or defend in a budget conversation.
A program you cannot see is one you cannot manage, reward accurately, or defend in a budget conversation.
Subheading
A partner program that only exists in a spreadsheet cannot reliably reward its partners or show the business impact of the work.
Subheading
A partner program that only exists in a spreadsheet cannot reliably reward its partners or show the business impact of the work.
Subheading
A partner program that only exists in a spreadsheet cannot reliably reward its partners or show the business impact of the work.
What changed
Live in nine days, and visible for the first time
Live in nine days, and visible for the first time
Live in nine days, and visible for the first time
Live in nine days, and visible for the first time
Migration, payment operations, and new referral capture all went live in the same nine-day window.
Migration, payment operations, and new referral capture all went live in the same nine-day window.
Migration, payment operations, and new referral capture all went live in the same nine-day window.
Migration, payment operations, and new referral capture all went live in the same nine-day window.
An AI workflow on live partner records
An AI workflow on live partner records
An AI workflow on live partner records
An AI workflow on live partner records
The account was created on 26 May 2026 and the first payment run went out on 4 June, including a migration of 523 records across four files. The team then used OneLasso’s connector to turn a partner spreadsheet into qualified referrals across OneLasso and HubSpot.
The account was created on 26 May 2026 and the first payment run went out on 4 June, including a migration of 523 records across four files. The team then used OneLasso’s connector to turn a partner spreadsheet into qualified referrals across OneLasso and HubSpot.
The account was created on 26 May 2026 and the first payment run went out on 4 June, including a migration of 523 records across four files. The team then used OneLasso’s connector to turn a partner spreadsheet into qualified referrals across OneLasso and HubSpot.
“I had Claude create ten referrals from a partner spreadsheet this morning. No manual data entry.” — Nick Belanger, Head of Partnerships, The Maverick Lab
“I had Claude create ten referrals from a partner spreadsheet this morning. No manual data entry.” — Nick Belanger, Head of Partnerships, The Maverick Lab
“I had Claude create ten referrals from a partner spreadsheet this morning. No manual data entry.” — Nick Belanger, Head of Partnerships, The Maverick Lab
“I had Claude create ten referrals from a partner spreadsheet this morning. No manual data entry.” — Nick Belanger, Head of Partnerships, The Maverick Lab
Subheading
Of 56 AI-drafted referrals, 54 became live records; 51 were sourced automatically from HubSpot.
Subheading
Of 56 AI-drafted referrals, 54 became live records; 51 were sourced automatically from HubSpot.
Subheading
Of 56 AI-drafted referrals, 54 became live records; 51 were sourced automatically from HubSpot.
The Results
The operational ceiling moved
The operational ceiling moved
The operational ceiling moved
The operational ceiling moved
A small team now runs a visible, multi-currency partner program without needing a dedicated operations hire.
A small team now runs a visible, multi-currency partner program without needing a dedicated operations hire.
A small team now runs a visible, multi-currency partner program without needing a dedicated operations hire.
A small team now runs a visible, multi-currency partner program without needing a dedicated operations hire.
Before OneLasso
About three referrals logged each month, with a manual spreadsheet as the system of record.
After OneLasso
About 75 referrals each month, agreements signed in-platform, and payments across three currencies.
Before OneLasso
About three referrals logged each month, with a manual spreadsheet as the system of record.
After OneLasso
About 75 referrals each month, agreements signed in-platform, and payments across three currencies.
Before OneLasso
About three referrals logged each month, with a manual spreadsheet as the system of record.
After OneLasso
About 75 referrals each month, agreements signed in-platform, and payments across three currencies.
151
151
151
151
referrals logged in two months
referrals logged in two months
referrals logged in two months
$85,843
$85,843
$85,843
$85,843
invoiced across 317 payouts
invoiced across 317 payouts
invoiced across 317 payouts
61
61
61
61
partners, with 39 agreements signed in-platform
partners, with 39 agreements signed in-platform
partners, with 39 agreements signed in-platform
3
3
3
3
currencies paid in, including AED
currencies paid in, including AED
currencies paid in, including AED
Read More
Success Stories
Read More
Success Stories
Read More
Success Stories
Read More
Success Stories
Explore another OneLasso partner-program story.
Explore another OneLasso partner-program story.
Learn More
Recharge
Fifteen years of partner history, moved in one import
Fifteen years of partner history, moved in one import
Kintsugi
Partner tax documentation that stays compliant
Partner tax documentation that stays compliant
Rivo
Six times the partners, with payments on cadence
Six times the partners, with payments on cadence
Get In Touch
Get In Touch
Get In Touch
© Copyright 2025, Lasso Technologies, Inc.
© Copyright 2025, Lasso Technologies, Inc.
© Copyright 2025, Lasso Technologies, Inc.
© Copyright 2025, Lasso Technologies, Inc.